C2

Services

Here is everything C2 builds. Pick the one closest to what you need, or book a call if you are not sure.

builds
01.

Custom websites

A marketing site that converts visitors, live in weeks, not quarters.

$3,000 to $8,000 (fixed)

What is included

  • +Production deployment included
  • +Up to 7 pages of scaffolded marketing site
  • +Brand-kit applied (logo, colors, fonts)
  • +Basic SEO (meta tags, sitemap, OG previews)
  • +Contact form wiring
  • +Handoff documentation and admin walkthrough

What is NOT included

  • xE-commerce with cart, checkout, and inventory
  • xProgrammatic SEO (hundreds of auto-generated pages)
  • xMarketing copy writing beyond what the client provides
  • xBrand design from scratch beyond the B1 branding scope

Recommended retainer: Care ($400/mo) default. Most marketing sites stay inside Care thresholds.

Get an instant quote
builds
02.

Custom web apps and dashboards

A working dashboard or internal tool with authentication, deployed and ready.

$3,000 to $8,000 (fixed)

What is included

  • +Production deployment included
  • +Authentication scaffold (email and password, magic link, OAuth, or SSO)
  • +Base UI shell with at least 1 admin route
  • +Row-level security substrate for multi-tenant isolation if applicable
  • +Basic transactional email (welcome, password reset)
  • +Handoff documentation and admin walkthrough

What is NOT included

  • x50+ screen apps
  • xHIPAA, PCI direct, or other regulated-data compliance work
  • xFile analysis (OCR, transcription)
  • xBoth one-time AND subscription payments simultaneously

Recommended retainer: Care+ ($750/mo) default for most dashboards. Growth ($1,500/mo) for multi-tenant apps with significant traffic.

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automations
03.

Email automation

Welcome flows, drips, and transactional emails set up and tuned for your list.

Starting at $2,500

What is included

  • +Platform setup (Mailchimp, Resend, ConvertKit, or Klaviyo per client preference)
  • +Domain authentication (SPF, DKIM, DMARC records configured)
  • +1 welcome flow (3 to 5 emails)
  • +1 drip sequence (5 to 7 emails)
  • +Up to 5 transactional templates (welcome, password reset, order confirmation)
  • +List import and segmentation
  • +Basic dashboard (open rate, click rate, unsubscribe trends)

What is NOT included

  • xOngoing email copywriting (add-on, ask on the call)
  • xList growth or acquisition strategy
  • xA/B testing infrastructure (add-on)
  • xAdditional drip sequences beyond the first (add-on)

Recommended retainer: Care+ ($750/mo) default. Client pays platform subscription fees directly.

Inquire about email automation
automations
04.

Speed-to-lead automation

New leads get a personalized text and email within seconds of submitting a form.

Starting at $3,000

What is included

  • +Web form or lead capture webhook integration
  • +Zapier or n8n flows for lead routing
  • +Twilio SMS autoresponse (1 instant template plus 1 followup template)
  • +Resend email autoresponse (welcome plus 5-step drip with stop-on-reply logic)
  • +CRM tagging logic (HubSpot, Pipedrive, Salesforce, or similar)
  • +Basic dashboard (lead volume, response time, contact rate)

What is NOT included

  • xOne-time CRM data cleanup (add-on)
  • xAdditional integration beyond CRM (add-on)
  • xSales team training (route to strategy consult or workshop)
  • xLead source tracking beyond the submitted form (add-on)

Recommended retainer: Care+ ($750/mo) default. Twilio and CRM platform fees passed through above retainer threshold.

Inquire about speed-to-lead
automations
05.

Document automation

Invoices, receipts, intake forms, and contracts read and routed without anyone retyping them.

Starting at $4,500 per use-case

What is included

  • +1 document type per use-case (invoices, receipts, intake forms, contracts)
  • +Extraction schema design
  • +Prompt engineering with few-shot examples
  • +Validation rules
  • +Ingestion mechanism (upload UI, email forward, Drive folder, or webhook)
  • +Output destination (Google Sheets, Airtable, QuickBooks)
  • +Error queue for documents that fail validation

What is NOT included

  • xHandwritten documents (add-on for preprocessing layer)
  • xLow-quality scans without preprocessing
  • xMulti-page documents requiring complex layout analysis
  • xAdditional document types (add-on)

Recommended retainer: Care+ ($750/mo) for up to 2,000 documents per month. Growth ($1,500/mo) above. Per-document pricing available for volume clients.

Inquire about document automation
automations
06.

Internal AI features

Targeted AI features added to the tools your team already uses every day.

Starting at $2,500 per feature, or $7,500 for a 3-feature bundle

What is included

  • +1 discrete AI feature added to your existing tool
  • +API or webhook integration
  • +Custom prompts tuned to your domain
  • +Light usage dashboard

What is NOT included

  • xReplacing the underlying tool
  • xCustom model fine-tuning or training
  • xMulti-tenant features (that becomes a web app build)
  • xAdditional features beyond the bundled count (add-on)

Recommended retainer: Care+ ($750/mo) default. Bundled clients typically add more features over time.

Inquire about AI features
automations
07.

Recurring reporting

Weekly business reports built once, delivered every Monday, no spreadsheet wrestling.

Starting at $1,500

What is included

  • +Up to 3 data source connections (QuickBooks, Shopify, HubSpot, Google Analytics)
  • +Report template design
  • +Scheduled delivery (weekly email, PDF or HTML format)
  • +1 revision after first delivery

What is NOT included

  • xReal-time dashboards (that is a web app build)
  • xAdditional report templates (add-on)
  • xAd-hoc analysis or custom queries
  • xAdditional data sources beyond 3 (add-on)

Recommended retainer: Care ($400/mo) for 1 data source. Care+ ($750/mo) for 3+ sources.

Inquire about reporting
training
08.

Half-day workshop

Your team builds 1 real cloud-based automation each, in a single morning or afternoon.

$2,000 in-person (FL local, plus travel surcharge outside FL local), $1,500 virtual

What is included

  • +1-hour pre-workshop scoping call
  • +Custom slide deck branded to you (your logos, your workflow examples)
  • +3 to 4 hours of training time
  • +Hands-on lab where each attendee builds 1 real automation live
  • +Printed prompt and playbook handout, one per attendee (digital PDF for virtual)
  • +30-day post-workshop Q&A window

What is NOT included

  • xVideo recording for client redistribution (add-on)
  • xOn-site equipment provision (client provides projector, screens)
  • xOngoing coaching beyond the 30-day Q&A window (add-on)

Recommended retainer: Workshops are one-off. They often lead into build engagements.

Learn more about workshops
training
09.

Full-day workshop

Two hands-on labs, deeper Q&A, your team walks out with working automations and a plan.

$4,000 in-person (FL local, plus travel surcharge outside FL local), $3,000 virtual

What is included

  • +1-hour pre-workshop scoping call
  • +Custom slide deck branded to you
  • +6 to 8 hours of training time
  • +Two hands-on labs (each attendee builds 2 real automations)
  • +Printed prompt and playbook handout (digital PDF for virtual)
  • +30-day post-workshop Q&A window

What is NOT included

  • xVideo recording for client redistribution (add-on)
  • xOn-site equipment provision
  • xOngoing coaching beyond the 30-day Q&A window (add-on)

Recommended retainer: Workshops are one-off. They often lead into build engagements.

Learn more about workshops
training
10.

90-minute strategy consult

A focused session with a written recap and 3 prioritized automation opportunities, ranked by ROI.

$500 (credited against any C2 build booked within 60 days)

What is included

  • +Pre-session 5-question intake form
  • +90-minute session via Google Meet (or in-person if FL local)
  • +Session recorded and transcribed (transcript shared with you)
  • +1 to 2 page written recap delivered within two business days
  • +Top 3 automation opportunities ranked by ROI with effort and cost estimates
  • +Recommended next step (book a build, DIY with named tools, not ready yet)

What is NOT included

  • xImplementation of any opportunity discussed
  • xHand-holding beyond the recap
  • xOngoing advisory (route to retainer if engaged for a build)

Recommended retainer: One-off. 100% of the $500 credited against any C2 build booked within 60 days.

Book a 90-min session ($500)
Josh Henderson taking notes at his laptop
I am planning an international conference, and the website is the first thing anyone sees. I came to Josh to build the website and gave him a design look I wanted and could not describe well, and he kept reworking it until it was perfect instead of telling me it was fine. He also built our registration system, so signups, payment, and confirmation emails all run in one place instead of being pieced together from separate tools. He works like a partner in what we are building, asking questions on items I send and explaining why things are needed in easy to understand terms instead of tech jargon.
Heather Gates

PA-C, DFAAPA, Congress Director, Dermatology to the Stars

Need something beyond the scope above?

Most projects have add-ons. We quote them at a flat fee for common requests, or $175/hour for ad-hoc work. Ask on the call.

Quote valid 14 days, scope changes billed at $175/hour.

Monthly retainers

Care ($400/mo), Care+ ($750/mo), Growth ($1,500/mo). We build it, you run it, we keep it tuned.

See full tier detail on the home page.