Services and prices
Here is everything C2 builds. Pick the one closest to what you need, or book a call if you are not sure.
Custom websites
A marketing site that converts visitors, live in weeks, not quarters.
$3,000 to $8,000 (fixed)
What is included
- Production deployment included
- Up to 7 pages of scaffolded marketing site
- Brand-kit applied (logo, colors, fonts)
- Basic SEO (meta tags, sitemap, OG previews)
- Contact form wiring
- Handoff documentation and admin walkthrough
What is NOT included
- E-commerce with cart, checkout, and inventory
- Programmatic SEO (hundreds of auto-generated pages)
- Marketing copy writing beyond what the client provides
- Brand design from scratch beyond the B1 branding scope
Recommended retainer: Care ($400/mo) default. Most marketing sites stay inside Care thresholds.
Custom web apps and dashboards
A working dashboard or internal tool with authentication, deployed and ready.
$3,000 to $8,000 (fixed)
What is included
- Production deployment included
- Authentication scaffold (email and password, magic link, OAuth, or SSO)
- Base UI shell with at least 1 admin route
- Row-level security substrate for multi-tenant isolation if applicable
- Basic transactional email (welcome, password reset)
- Handoff documentation and admin walkthrough
What is NOT included
- 50+ screen apps
- HIPAA, PCI direct, or other regulated-data compliance work
- File analysis (OCR, transcription)
- Both one-time AND subscription payments simultaneously
Recommended retainer: Care+ ($750/mo) default for most dashboards. Growth ($1,500/mo) for multi-tenant apps with significant traffic.
Email automation
Welcome flows, drips, and transactional emails set up and tuned for your list.
Starting at $2,500
What is included
- Platform setup (Mailchimp, Resend, ConvertKit, or Klaviyo per client preference)
- Domain authentication (SPF, DKIM, DMARC records configured)
- 1 welcome flow (3 to 5 emails)
- 1 drip sequence (5 to 7 emails)
- Up to 5 transactional templates (welcome, password reset, order confirmation)
- List import and segmentation
- Basic dashboard (open rate, click rate, unsubscribe trends)
What is NOT included
- Ongoing email copywriting (add-on, ask on the call)
- List growth or acquisition strategy
- A/B testing infrastructure (add-on)
- Additional drip sequences beyond the first (add-on)
Recommended retainer: Care+ ($750/mo) default. Client pays platform subscription fees directly.
Speed-to-lead automation
New leads get a personalized text and email within seconds of submitting a form.
Starting at $3,000
What is included
- Web form or lead capture webhook integration
- Zapier or n8n flows for lead routing
- Twilio SMS autoresponse (1 instant template plus 1 followup template)
- Resend email autoresponse (welcome plus 5-step drip with stop-on-reply logic)
- CRM tagging logic (HubSpot, Pipedrive, Salesforce, or similar)
- Basic dashboard (lead volume, response time, contact rate)
What is NOT included
- One-time CRM data cleanup (add-on)
- Additional integration beyond CRM (add-on)
- Sales team training (route to strategy consult or workshop)
- Lead source tracking beyond the submitted form (add-on)
Recommended retainer: Care+ ($750/mo) default. Twilio and CRM platform fees passed through above retainer threshold.
Document automation
Invoices, receipts, intake forms, and contracts read and routed without anyone retyping them.
Starting at $4,500 per use-case
What is included
- 1 document type per use-case (invoices, receipts, intake forms, contracts)
- Extraction schema design
- Prompt engineering with few-shot examples
- Validation rules
- Ingestion mechanism (upload UI, email forward, Drive folder, or webhook)
- Output destination (Google Sheets, Airtable, QuickBooks)
- Error queue for documents that fail validation
What is NOT included
- Handwritten documents (add-on for preprocessing layer)
- Low-quality scans without preprocessing
- Multi-page documents requiring complex layout analysis
- Additional document types (add-on)
Recommended retainer: Care+ ($750/mo) for up to 2,000 documents per month. Growth ($1,500/mo) above. Per-document pricing available for volume clients.
Internal AI features
Targeted AI features added to the tools your team already uses every day.
Starting at $2,500 per feature, or $7,500 for a 3-feature bundle
What is included
- 1 discrete AI feature added to your existing tool
- API or webhook integration
- Custom prompts tuned to your domain
- Light usage dashboard
What is NOT included
- Replacing the underlying tool
- Custom model fine-tuning or training
- Multi-tenant features (that becomes a web app build)
- Additional features beyond the bundled count (add-on)
Recommended retainer: Care+ ($750/mo) default. Bundled clients typically add more features over time.
Recurring reporting
Weekly business reports built once, delivered every Monday, no spreadsheet wrestling.
Starting at $1,500
What is included
- Up to 3 data source connections (QuickBooks, Shopify, HubSpot, Google Analytics)
- Report template design
- Scheduled delivery (weekly email, PDF or HTML format)
- 1 revision after first delivery
What is NOT included
- Real-time dashboards (that is a web app build)
- Additional report templates (add-on)
- Ad-hoc analysis or custom queries
- Additional data sources beyond 3 (add-on)
Recommended retainer: Care ($400/mo) for 1 data source. Care+ ($750/mo) for 3+ sources.
Half-day workshop
Your team builds 1 real cloud-based automation each, in a single morning or afternoon.
$2,000 in-person (FL local, plus travel surcharge outside FL local), $1,500 virtual
What is included
- 1-hour pre-workshop scoping call
- Custom slide deck branded to you (your logos, your workflow examples)
- 3 to 4 hours of training time
- Hands-on lab where each attendee builds 1 real automation live
- Printed prompt and playbook handout, one per attendee (digital PDF for virtual)
- 30-day post-workshop Q&A window
What is NOT included
- Video recording for client redistribution (add-on)
- On-site equipment provision (client provides projector, screens)
- Ongoing coaching beyond the 30-day Q&A window (add-on)
Recommended retainer: Workshops are one-off. They often lead into build engagements.
Full-day workshop
Two hands-on labs, deeper Q&A, your team walks out with working automations and a plan.
$4,000 in-person (FL local, plus travel surcharge outside FL local), $3,000 virtual
What is included
- 1-hour pre-workshop scoping call
- Custom slide deck branded to you
- 6 to 8 hours of training time
- Two hands-on labs (each attendee builds 2 real automations)
- Printed prompt and playbook handout (digital PDF for virtual)
- 30-day post-workshop Q&A window
What is NOT included
- Video recording for client redistribution (add-on)
- On-site equipment provision
- Ongoing coaching beyond the 30-day Q&A window (add-on)
Recommended retainer: Workshops are one-off. They often lead into build engagements.
90-minute strategy consult
A focused session with a written recap and 3 prioritized automation opportunities, ranked by ROI.
$500 (credited against any C2 build booked within 60 days)
What is included
- Pre-session 5-question intake form
- 90-minute session via Google Meet
- Session recorded and transcribed (transcript shared with you)
- 1 to 2 page written recap delivered within two business days
- Top 3 automation opportunities ranked by ROI with effort and cost estimates
- Recommended next step (book a build, DIY with named tools, not ready yet)
What is NOT included
- Implementation of any opportunity discussed
- Hand-holding beyond the recap
- Ongoing advisory (route to retainer if engaged for a build)
Recommended retainer: One-off. 100% of the $500 credited against any C2 build booked within 60 days.
I am planning an international conference, and the website is the first thing anyone sees. I came to Josh to build the website and gave him a design look I wanted and could not describe well, and he kept reworking it until it was perfect instead of telling me it was fine. He also built our registration system, so signups, payment, and confirmation emails all run in one place instead of being pieced together from separate tools. He works like a partner in what we are building, asking questions on items I send and explaining why things are needed in easy to understand terms instead of tech jargon.
PA-C, DFAAPA, Congress Director, Dermatology to the Stars
Need something beyond the scope above?
Most projects have add-ons. We quote them at a flat fee for common requests, or $175/hour for ad-hoc work. Ask on the call.
Quote valid 14 days, scope changes billed at $175/hour.
Monthly retainers
Care ($400/mo), Care+ ($750/mo), Growth ($1,500/mo). We build it, you run it, we keep it tuned.